IDENTITY, COMMS, TRADE AND CONSUMER MARKETING FOR WINE + HOSPITALITY
Principal, Kim Pearce
Who is Wine Brain
Think of us as your external brand manager.
Est. in 2014, we're a Melbourne-based marketing consultancy centred on wine and hospitality. Principal, Kim Pearce has more than 20 years of wine experience covering all facets of the industry. We focus on telling engaging brand stories across identity, comms, trade, and consumer, to create a deep connection with customers. We work with big and small businesses; like-minded brands that value complexity, individuality, and authenticity.
“Wine Brain brings creative, engaging strategy and tactical campaigns to your business.”
Kimberley Pearce | Wine Brain Principal
Process Overview
Wine Brain brings a fresh perspective and decades of experience to marketing individual wine, drink, and hospitality brands.
Every brand is different, so we offer tailored proposals. Our projects build long term relationships, leverage our broad network, and develop engaging collabs.
Wine Brain understands cost/benefit and flexibility, so our services are divided into four key modules.
Identity
〰️
Comms
〰️
Consumer
〰️
Trade
〰️
Identity 〰️ Comms 〰️ Consumer 〰️ Trade 〰️
IDENTITY
–
We review current messaging and refresh communications content to ensure consumer cut through. We identify the philosophy, develop key brand messages and an authentic communications personality from which we can build experiential and engagement.
COMMS
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We communicate the brand story, targeted at a range of channels. From developing web assets, social channels, email marketing, consumer and trade activations, media campaigns, awards and core festivals, trade or public events to exploring brand collaborations.
CONSUMER
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We engage with the end consumer, leveraging consumer research, building the community IRL and bringing the brand story to life through strategic events, collaborations and sponsorship alignments.
TRADE
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We engage with trade, from building a genuine and succinct story for time poor somms to relate to, creating a strong suite of sales and marketing materials for you, the sales team or distributor, offering trend advice, hosting tastings for the trade and staff education.
