IDENTITY, COMMS, TRADE AND CONSUMER MARKETING FOR WINE + HOSPITALITY
Who is Wine Brain
Est. in 2014, we're a Melbourne-based marketing consultancy centred on wine and hospitality. Principal, Kim Pearce has more than 20 years of wine experience covering all facets of the industry. We focus on telling engaging brand stories across identity, comms, trade, and consumer, to create a deep connection with customers. We work with big and small businesses; like-minded brands that value complexity, individuality, and authenticity.
Think of us as your external brand manager.
“Wine Brain brings creative, engaging strategy and tactical campaigns to your business.”
Kimberley Pearce | Wine Brain Principal
Our Process
We bring a different perspective and a big-end-of-town brand manager practice to individual, small and medium-sized wine producers. We build long term relationships with core clients, leveraging our broad network and developing rich collaborations.
We understand what drives SME wine and hospitality brands and the importance of cost benefit, flexibility, individuality and efficiency. So, we’ve divided our services into four key modules:
Identity
〰️
Comms
〰️
Consumer
〰️
Trade
〰️
Identity 〰️ Comms 〰️ Consumer 〰️ Trade 〰️
IDENTITY
–
We review current messaging and refresh communications content to ensure consumer cut through. We identify the philosophy, develop key brand messages and an authentic communications personality from which we can build experiential and engagement.
COMMS
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We communicate the brand story, targeted at a range of channels. From developing web assets, social channels, email marketing, consumer and trade activations, media campaigns, awards and core festivals, trade or public events to exploring brand collaborations.
CONSUMER
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We engage with the end consumer, leveraging consumer research, building the community IRL and bringing the brand story to life through strategic events, collaborations and sponsorship alignments.
TRADE
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We engage with trade, from building a genuine and succinct story for time poor somms to relate to, creating a strong suite of sales and marketing materials for you, the sales team or distributor, offering trend advice, hosting tastings for the trade and staff education.
